Many complex systems are characterized by broad distributions capturing, for example, the size of firms, the population of cities or the degree distribution of complex networks. Typically this feature is explained by means of a preferential growth mechanism. Although heterogeneity is expected to play a role in the evolution, it is usually not considered in the modeling probably due to a lack of empirical evidence on how it is distributed. We characterize the intrinsic heterogeneity of groups in an online community and then show that together with a simple linear growth and an inhomogeneous birth rate it explains the broad distribution of group members.